About Us


Designed in London. Made in India. 

Combining our knowledge and experience in footwear with our deep rooted relationships in India ASRA was created & launched in 2019.

Our aim is to develop a brand that dedicates time to the design & manufacturing process while carrying a positive ethos.

After donating and supporting the AASRAA Trust for years we decided to deepen our association and not just name the brand so it had a connection but also make a commitment to the trust to produce and donate 1000’s of pairs of shoes from the profits of all ASRA shoes sold. 

Our passion for footwear,  trying to think about the future and sustainability while continuing to do something worth while has driven the brand forward.